EspressoTrainer.com is located in Lubbock, TX. We do not hold in-house trainings, nor do we have a lab you can come visit. This business was founded on the concept of bringing the course to you. This saves you money, time, and the quirks that come with learning on someone else’s equipment instead of your own. Pricing is intended to be affordable for owners who take their coffee retail business seriously. Please feel free to call or e-mail for more information.

Barista Training


Barista Fundamentals

Everything a barista needs in order to be highly successful on the espresso bar in a quality driven atmosphere.
This training includes technique training, customer interaction training, drink building, common recipe training, milk frothing techniques, basic espresso diagnostics, and more.
The course lasts one full day, with a half-day followup for review and practice. Content includes lectures, hands-on training, and supervised practice time.
By the end of this course, a barista should feel confident that they are ready to offer the very best in coffee retail service.

($350.00/student)


Advanced Barista Theory

Everything in the Beginner’s course, and more. In order to teach, we believe it is required that the instructor understand as much as possible about espresso extraction theory, preparation theory, holistic coffee philosophy, brewing theory and techniques, and how to transfer the knowledge, and more importantly the passion, to new hires and existing employees.
One of the keys to staying on the cutting edge of the industry is on-going in-house training on a regular basis. There is always more to learn. A student of this course will learn everything needed to maintain high standards as an overseer of your retail coffee program.
($1,000.00/student)

(Includes too much to list in detail)


A La Carte

We offer a variety of other services for various needs. Some examples:

*Home barista training
*Lectures or Presentations for groups or events
*Problem Solving (or diagnosis of technique to improve results)
*Event organization consulting (barista jams, in-house contests, cuppings, etc..)
*Market Analysis (or making sure that your business and your regional market sync)
*Menu Writing
*Signature Drink development

It will not stop there, but these have been done, and the cost is variable. We like to give back to the coffee community, and have done many of these things free of charge, or for extremely low cost in the past, depending on circumstances.
If you have a need that you think we may be able to fill, please don’t hesitate to contact us.
Or call Jason Haeger at (806)283-0625.