How do you make your independent coffee shop stand out from the rest? Perhaps it’s your own unique blend of coffee? Maybe it’s your lovely staff or it could be the atmosphere you create. People visit coffee shops not just to grab a quick drink but also to enjoy a relaxing experience. The atmosphere you create will determine whether people stay around for another cup and that’s often dependent on the music you choose.
Yes, believe it or not, music has a huge impact on the atmosphere created in coffee shops. It tells people how they should feel when they’re sitting down to enjoy a cup of freshly brewed coffee and it says a lot about your brand. Finding the right music for your coffee shop is therefore crucial to its success.
Setting the mood
The type of music you choose for your coffee shop is likely to determine how people feel. If it’s a slow-tempo acoustic song, people are likely to feel relaxed and chilled, whereas if it’s up-tempo, people tend to be more lively, chatty and enthusiastic.
Think about what you want customers to do in your coffee shop. For example, if you want them to just sit back and watch the world go by, choose music that allows for that or if you want them to sit there and work on their laptops, choose music that will motivate but not disturb them.
You also need to think carefully about your target customers and the sort of music they will like. If they’re young professionals, they’re likely to appreciate something more modern, whereas if they’re a lot older, they may be more inclined to hearing some of the classics.
What it says about your company
The music you play in your coffee shop not only influences the atmosphere, how people feel and what people do but also how they think about your brand. A company that plays new indie music from upcoming artists is likely to be seen as fresh, innovative and trendy, whereas a company that plays jazz music is likely to be thought of as classic, fun and welcoming.
When choosing music, think about how it will make people feel about your coffee shop. If it doesn’t create the right atmosphere or give off the right impression, choose a different genre!
Common music choices for coffee shops
Many coffee shops choose to play chill-out tracks in the daytime, giving customers the opportunity to relax and enjoy a cup of their favourite blend. Other popular choices include jazz, which is often played later in the day and into the evening.
If your coffee shop opens morning until evening, changing the music to reflect the changing time is a great idea. Whilst people may want to relax in the daytime, they may want to have a little fun in the evening and jazz music will allow for that!
Indie music is also a popular choice for coffee shops, especially those looking to attract a younger audience. Some coffee shops actually dedicate their playlists to upcoming artists and bands as a way of supporting them and helping them to get their names out there.
Sourcing music for your coffee shop
When it comes to choosing music to create an atmosphere in your coffee shop, it’s important to keep it legal for commercial use. Streaming sites and apps like Spotify are great for accessing music but do bear in mind that some are for personal use only. When choosing a music service or supplier, make sure that you are allowed to use the music for commercial use.
Thanks for reading.