If you are the owner of a cafe and haven’t already got a website, you’ve probably been thinking about it for some time. It’s inevitably one of the most valuable marketing tools a cafe can have.
Still, I meet a lot of cafe owners who can’t see the countless benefits an online presence brings to the table. But I guarantee you, if done right your website will be THE most powerful tool to help promote your cafe business. Let me give you seven reasons why a website for your cafe should be at the top of your to-do list.
1. Unlimited advertising space
Are you currently advertising your business? Maybe in a magazine or newspaper? On Google or on another websites? No matter where you advertise you will never have enough space to promote everything your business has to offer. Having your own website allows you to create as many pages as needed to tell your customers the whole story.
2. Generate new potential customers
Customers who stumble upon a well designed website are much more likely to visit your cafe. Visitors naturally spend a lot more time on an informative, beautifully designed website and thus spend more time engaging with your brand, increasing the likelihood that they will pay you a visit.
3. Sell more products
If you think as a cafe you can only sell in-store you’re wrong. When you start thinking out of the box you’ll soon realize how easily you can increase sales by selling online. Are you retailing coffee beans? How about some gift vouchers or prepay coffee cards? If you offer catering you could have your website take orders for you!
4. Gain credibility
A well-designed online presence will highly increase your credibility. A company’s image is what makes it stick in the minds of potential customers. Together with great branding your website will help people to recognize your brand in other places, such as Facebook for example, or next time they pass by your cafe.
5. Put your best foot forward
On your website you alone decide how you present your business and your content. There is nobody to give you guidelines or restrictions so you can really present your business from the best angle.
6. Your website answers questions 24/7
A website provides both your regular and potential customers the convenience of reviewing your products and services even when your cafe is closed, 24/7, 365 days a year. Your customers can choose the breakfast they’ll have when still lying in bed or make a reservation while you are asleep.
7. Save time & money
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With a cafe website you can provide lots of information about your cafe, products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Right, time is money!
There are plenty of web design agencies out there that will through a website for you together for a few thousand dollars. But a great website doesn’t need to be expensive. Services like WIX, as well as many others offer an inexpensive DIY approach, even for free, in return for their name on your website. The downside is, you still need to put the site together yourself.
If you are looking for a more personalised service, Cafe Websites.net.au offer affordable, customised websites for as little as $499. Pair that with outstanding customer service you’ll have everything you need. After the launch of your website you will even be assigned a dedicated “Café Website Guru” to help you with any future updates or changes you might want to make.
Have you had either good or bad experiences with your cafe’s website? Let us know about it in the comments below.